This project was made for a corporate identity course in Bezalel, in a joint effort by myself, Dan Weisman and Sana Alo. The task was to re-brand a public figure, creating a new identity from the familiar. we chose the famous paranormalist, Uri Geller. Relying on Geller's self claimed dowsing abilities, we created a paranormal travel agency, which conducts treasure hunting trips in exotic places. Our brand values were: adventure, challenge, mystery, masculinity, exoticness and the super-natural.
..................................................................................................................................

01. Geller Treasure Tours Brand Logo

02. "Feel it. Find it." & "X" icons

04. Branded plane ticket

05. Give away kit

06. Open kit

07. "X" pin