The Israeli Export Institute turned to Bezalel's VC department in need of a new line of posters, for use in exhibitions around the world. in assosiation with the institute, a department wide competition was held. The three winning students would have they're posters published and win prize money. The brief was simple: choose one export branch and create an eye catching exhibition poster for it. My poster, for the high-tech industry, won second place. It is now officialy used by the institute. [read NRG article here]
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01. "Simply The Best" (100x70 cm), the keyboard podium was built from of an old keyboard. By using a long lens, soft lighting and a horizon-like background, I managed to make it look monumental. The copy was as simple as the concept: we're number one.