"City Mouse" (hebrew: "Achbar Ha'ir") is one of the prominent past time & leisure guides in Israel. The printed guide contains information on movies, restaurants, clubs and events.
As part of a web design course in Bezalel, we were asked to suggest a direction for the then non-existent online version. My goals for this project were to overcome the cluttered feel of the magazine by rearranging its structure, to provide information through a clear design, and to offer extra tools that utilized the advantages of digital media.

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01. Main page, Categories from the guide were re-arranged and combined, each of them color coded. The grid divides the page into (from top, right to left): "start" area, inviting users to an interactive search tool, navigation bar, cover article area, search bar, selected events, selected articles from inner sections, personal account information, "more stories", quick links.

02. Food articles, The inner page grid remains mostly the same, and includes links to selected articles and regular sections. The color of each category is emphasized, and the background element is replaced accordingly. I photographed all white models and elements to compliment the clean look of the site.

03. Movie articles, The concept behind the site is to make the search experience more inteligent through a mechanism that learns the preferences of the user and produces recommendations accordingly. In the "start" area, users are asked what sort of search help they need. whether they're looking for a straight forword search, or if they wish for the systems recommendations.

04. Simple Movie Search (detail), The simple search method, retrieves results from search parmaters defined by the user. In this case name, theatre and time.

05. Recommndation tool (detail), This method, prompts users with a series of questions, designed to learn they're tastes and prefrences. after a user account is opned, this data is reserved so the system can shorten the questioning process and greet users with automatic reccomendations.